A site needs to hit a certain threshold of popularity and content archives before it can survive on that little content. Now, sure, if you're a relative unknown, it's going to be more difficult to pull off that kind of content production schedule. I know of several big-time bloggers that go even further in that direction, writing 3,000+ word posts and publishing only once every 2-3 weeks, if that. Spending six hours to write 2,000 words, though, means that you're likely only going to be publishing 1-3 blog posts per week. When you're writing 500-word blog posts, it's easy to publish 2-3 of them per day if you really want to. For example, the frequency of publication. There are some other factors that can put this data into perspective as well. Today, only 4.6% of bloggers take under an hour, while nearly 20% of bloggers take over six hours.Īs posts get longer, the time investment to create them gets longer as well. In 2014, around 16% of bloggers took under an hour to write their posts, and under 4% of them took over six hours to write. Meanwhile, in 2014, virtually no one said they wrote posts over 2,000 words long, but today 11% of blog posts – written by the people responding to the survey, anyways – are over 2,000 words long.Ĭompare this to the time invested in writing those posts. In 2014, nearly 20% of those responding to the survey said their blog posts were under 500 words long. Over the last five years, the average length of blog posts has been increasing. If that sounds shockingly short, well, those numbers alone don't necessarily tell the whole story. So how long are the blog posts that take this long to write in 2023? The average is 1,376 words.
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